Felicia Design
Felicia Design
About Felicia Design
Felicia Design is a company that manufactures fine jewelry in gold and silver. Felicia is based in Thailand and is 100% European owned and managed.
We support our clients’ brands with openness, integrity, and consistently high quality products at competitive prices.
The Felicia Design corporate values are based on team work. We work as a team by cooperating with customers and communicating at all production stages.
Our long term commitments are more important to us than short term gains. Simplicity, speed, flexibility, innovation and team work make us a dependable partner for all our customers’ requirements
Our Vision...
To build a mutually beneficial relationship with quality jewelry brands through reliability, innovative techniques and successfully combining European management with Thai craftsmanship.
We aim to provide an exceptional experience to our business partners and build a happy workplace through training and teamwork.
Our Mission...
To achieve every day the best results, thus earning and maintaining the confidence of business partners by exceeding expectations of quality, service, and value for money.
To conduct our operations with openness and responsibility, and with respect for the rights and interests of all those with whom we work.
Vibeke Lyssand Leirvag
Mother, wife and business woman.
Managing Director and Norwegian national, Vibeke Lyssand Leirvag has been a resident in the Kingdom of Thailand since she settled in Bangkok in 1989. She is knowledgeable of design and jewelry production, and established Felicia in 1995.
Vibeke is very active in the foreign business community. She is currently Vice President of the TNCC (Thai-Norwegian Chamber of Commerce), having formerly been the first female President of the TNCC.
In 2022, Vibeke was elected Chairwoman of the JFCCT (Joint Foreign Chambers of Commerce in Thailand), the very first time a woman was elected to this position. In previous years she was Vice Chairwoman of the JFCCT, also the first woman elected to this position.
The JFCCT is an umbrella organisation comprising 34 foreign chambers and business associations in Thailand. The various chambers and associations represent more than 9,000 companies and over 2 million employees.
Vibeke Lyssand Leirvag is the leader behind team Felicia Design.
photo credit Harpers' Bazaar
Production Know-How
Production Know-How
Felicia Design specializes in the manufacturing of gold and 925 sterling silver jewelry. Our production combines modern technology with experience and skilled Asian craftsmanship to produce pieces of value which fit our clients’ brands or design concepts.
Product Types
Q.C. room
Mass Production:
• High Volume production capacity
• Allocated teams that can produce up to 15,000 pieces / day
• Production optimizing on each step through technology
• Personnel experienced in quality control and consistency
• Design types are clean and have repeated elements
Competitive Products:
• Product type required by wholesalers and retail chains
• Quality focused production through qualified teams
• Optimization of in-house production skills and some outsourcing to trusted working partners
• Technology support to produce jewelry at competitive costs
• Consistency and quality through experienced management
Value Added Products:
• Quality focused hand-finished production entirely in-house
• More intricate designs requiring custom or skilled methods using allocated teams of expert craftsmen
• Focus on modern equipment and technology, including specialty surface finishes
• Consistent quality in products and materials
• More time required for design development and production
Luxury Products:
• Highly labor intensive product, entirely handmade in house
• Experienced artisans with superb technical know-how
• High quality raw materials, precision and consistency
• Specialized technology at best European standards
• Quality control at every step to ensure outstanding results